Heineken Makes Computer Beer Fridge
Heineken has created a custom-built PC with an integrated Heineken beer fridge as part of the beer brand’s social gaming campaign in Brazil. ‘TH3 G4M1NG FR1DG3’ is part of the brand’s ‘Not All Nights Out are Out’ campaign to illustrate the social aspects of gamer culture in the country. The fridge will cool both the PC hardware and the bottles inside of it, enabling gamers to crack open a cold beer while playing the device.
