Yee-Haw Brewing Co. made a major announcement on Tuesday — they are now the official craft beer sponsor of the Tennessee Volunteers.
In celebration, they are releasing a new beer this August called Vol Lager. They describe it as a premium brew that “will taste like Home Sweet Home to Volunteer fans.” The beer will come in 12 and 19.2 oz. pre-packaged cans, and served wherever Yee-Haw beer is carried.
In addition, the new partnership means that all of Yee-Haw’s taprooms will become the place for the official watch parties of all Vol sports. Fans can also expect joint merchandise coming soon.
Joe Baker, the founder of Yee-Haw, commented on this joint venture,
Tennessee just finished their best year in athletics ever, and we couldn’t be prouder to join the team.
